What we stand for ?
The brand seeks to provide its customers with high quality artistic pieces that are curated to add an unmatched essence to the consumer’s wardrobe. The brand visualizes its customers as people who want to build a different persona with their fashion choices. (or you can chose- the brand visualizes its customers as blank canvases who are willing to add a different shade to their personality with their fashion choices). We aim to bring exclusivity in inclusivity by providing the consumers with affordable yet luxurious options to pick from.
Our Drive
Genesis of the brand was inspired from three cultures- ‘The Experimentation of the British’, ‘The gentleness of the Islamic Culture’, and ‘The Diversity of India’. These inspirations hail from his personal experiences gained through living in a diverse and secular culture of India as a Muslim, regularly travelling to the Middle East, and having spent last four years in London. The label is a perfect blend of these three versatile experiences, producing a brand which is one of the era and in turns give an edge to the consumer’s outfit.
Our Core Values
Atir Husain is an independent brand that seeks to provide its consumers with products that are what art auctions are to bidders. Heavily influenced by art and philosophy, Atir Husain wants to bring change in the fashion industry that will turn regular consumer’s wardrobe meaningful and make them look good at the same time. Entirely against the commercialization of the industry, the products manufactured by the label are of premium quality made form high grain goat leather in India.
